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Three Chinese smartphone brands top 2016 shipments in China


Three Chinese brands, OPPO, Huawei and Vivo, outperformed Apple and Xiaomi to become the top three smart-phone vendors in China in terms of shipments in 2016.
For the first time, OPPO sold the most, 78.4 million mobile handsets in China last year, soaring 122.2 percent from 2015, according to a report released Monday by the International Data Corporation (IDC).
 
Vivo was the fifth largest smart-phone vendor in 2015, but was third in 2016 with a 96.9 percent surge in sales to 69.2 million handsets, the report said.
Both brands were popular among the young, especially fashionable young women, due to celebrity endorsements, embedded advertisements in entertainment programs and a well developed brick-and-motar retail network in smaller cities.
 
Huawei stayed second, up 21.8 percent to 76.6 million units. Its market share edged up slightly from a year earlier to 16.4 percent in 2016.
The top three Chinese brands grabbed a total of 48 percent of the Chinese market last year.
 
Worldwide, the top five smart-phone vendors in terms of shipments last year were Samsung, Apple, Huawei, OPPO and Vivo.
 
Lenpure also provide climatic chambers to Huawei and Xiaomi to test the performance of their phones. Lenpure is just like Huawei and Xiaomi, is the leader in environmental simulation industry.